Note to self: When writing a three-part series, make sure you have time to finish it.

When starting a three-part series on Twitter several months ago I vowed to prove that Twitter isn’t fading, it’s not just noise and that it is, in fact, good not just for big businesses, but smaller companies as well.

What happened? A bunch of people suddenly asked me to help them use Twitter to meet their business goals. I am now working with businesses, non-profits and professional associations every day, coaching them or tweeting on their behalf and achieving objectives. While a few months isn’t nearly enough time to provide thorough case studies, I can report immediate results through Twitter. Such as:

– A group supporting environmental causes wanting to add new chapters asked me to launch a Twitter campaign less than three months ago. In the first week, they received a request for a media interview. They are now quoted regularly in national publications, building their brand awareness. A new chapter is about to form in a coveted area because tweets about the group caught the interest of a Twitter follower there. More chapters are on the horizon — thanks to Twitter and the dedicated followers it can generate.

– A writing coach hoping to expand his business is now connected to a large number of young, inexperienced writers and is now connecting to his ideal client — executives of large companies interested in writing books.

– A start-up that is licensed to sell a safety product in Georgia wants to expand its market. In just two weeks, response to the company has been remarkable.

It’s too early to document the details and name these groups/companies, but that day will come soon enough. These clients — and others — are already convinced of the power of Twitter to target those they most want to reach. More important, they have learned that the road to success is through building relationships and sharing valuable information with their followers.

That’s a sound business strategy anywhere and Twitter is just the tool to help them make that happen.