Jay Scott is a strong believer in the power of social networking to help professionals build their businesses, business relationships and online identities. In an era in which people spend more time on social networks than e-mail, professional service firms risk being left behind if they don’t have a strategy to use social media.

An experienced online journalist and strategist, Jay has a passion for the Web as a tool to build new relationships, professionally and personally. He has seen first-hand what just a little time using social media tools can mean for small businesses and professionals.

Jay saw the future value of social networking long before it became fashionable. As content director at COXnet, the former Internet arm of Cox Newspapers, Jay and his award-winning team were instrumental in launching interactivity on the company’s Web sites.

Jay now advises busy professionals and small businesses on the best strategies to use social networking to build new business relationships, raise their online visibility and most effectively target their marketing efforts.

He can be reached at jay@jayknowsnetworking.com.