Atlanta No. 4 on Facebook and a plug
Where does the Atlanta area rank in the number of Facebook users? According to the latest report from iStrategyLabs, the area is now No. 4, behind New York, Los Angeles and Chicago. As of June 8, there were 2.937 million Facebook users in the Atlanta area. See the full chart here.
We wrote last year about Atlanta’s phenomenal growth in Facebook users, which moved the area up to second, only behind New York. Now Chicago is experiencing similar growth, closely behind L.A. at No. 3. Chicago’s Facebook users have almost doubled in five months.
iStrategyLabs has been tracking Facebook use since 2007, using data from Facebook’s social ads platform. The agency’s CEO, Peter Corbett, correctly points out that concerns over privacy have not had an impact upon Facebook’s growth, with the U.S. user base growing 21.8% between Jan. 4 and June 8.
Which age group had the highest growth rate? That would be those over 55.
A quick note about our webinar…
OK, I’m going to depart from normal practice here to plug an upcoming webinar in which I’ll be participating. I’m partnering with good friends Tim Morrison and Brownell Landrum on a series of classes devoted to helping writers perfect their craft, build websites for themselves and their books, and market themselves and their writing through social media. Tim is a writing coach and Brownell helps people set up websites using the power of the WordPress platform. And, naturally, I’m the social media coach.
We’re having a free, one-hour webinar next Tuesday, July 13, at 8 p.m Eastern. You can find out more about our classes — and us — at our website. And you can sign up here.
Success stories and an up-and-coming sensation
Let’s start off the week with some recent social media developments you might have missed:
– Since we often hear from people questioning social media’s value, we should mention five “surprise success stories” using Facebook and Twitter for business detailed by Rick Burnes of HubSpot His list includes an equine dentist, a manufacturer of prefabricated steel buildings, makers of specialized paint and paper and an aircraft maintenance and support company. And there are plenty more to come.
– It’s now possible to “follow” companies on LinkedIn. This new feature, quietly introduced in late April, enables users to keep up with companies, whether one is looking for a job, looking for b-to-b-opportunities or just wanting to follow business developments. It’s a primitive, one-way system compared to Twitter and Facebook, in which you can interact directly with a company. Nor can companies offer timely status updates. However, you can see the status updates of key employees as well as promotions and other company news, assuming employees and the company are updating their accounts..While LinkedIn has a lot of work ahead to keep pace with the major social networks, this is still significant step in the right direction.
–Are you a job seeker? Since we regularly work with a local jobs networking group to assist the unemployed, we thought we’d share 13 “essential tips” for finding a job using LinkedIn from author and former pro athlete Lewis Howes. Howes offers solid advice, particularly for those who are new to the business networking site. One follow-up comment: If you add your blog or Twitter feed to your LinkedIn profile — as Howes correctly suggests you should do — make darn sure what you write on those places is professional. Otherwise, you’re asking for trouble.
– We know a lot of folks — of all ages— who don’t “get” Foursquare. Many of these same people also still remain openly skeptical of Twitter (We’re trying!) While the business potential of Foursquare has barely scratched the surface, consider this: Foursquare founder Dennis Crowley told Business Insider’s Henry Blodget last week that the service is adding 15,000 users a day. Not exactly Facebook numbers, but numbers that can’t be ignored.
The Facebook backlash: Let’s have some perspective
The Facebook backlash has gotten out of hand.
Yes, the social-networking giant deservedly has taken its lumps recently, with disclosures of the dizzying changes it made in its privacy settings. Many critics were justified in questioning why these changes weren’t opt-in features, instead of forcing users to educate themselves and choose to opt out. Facebook has its work cut out as it tempers what Matthew Ingram of GigaOm calls the “snowball effect” of all the bad publicity.
However, several online items today point to just how silly things have become in the assault on Facebook. Just a few:
–The IT research firm Sophos found in a survey, being circulated widely, that 60 percent of Facebook users were mulling shutting down their accounts.
–Web entrepreneur Jason Calacanis was publicly announcing that he was shutting down his Facebook page, joining some other high-profile tech luminaries.
–The Wall Street Journal reported that Facebook had been sending data to advertisers that could be used to identify users and learn other personal details.
All this comes on the heels of Facebook founder Mark Zuckerberg coming under fire from disclosure of IMs from when he was a 19-year-old Harvard student. And reports about how the upcoming movie “The Social Network” depicts him as a “sex-crazed nerd.”
OK, let’s take a deep breath and take a closer look. First, IMs from a 19-year-old? Seriously? Even Tech Crunch’s Michael Arrington, who has raked Facebook over the coals on countless occasions, admitted this was going too far. And a 19-year-old as a “sex-crazed nerd”? Sound familiar? That description probably applies to 60 percent of male college students on this planet. (Disclosure: I’m sure I fell into that category, way back when.) Most of them grow up.
The survey? Sophos admits it was unscientific. How many times have you read surveys with people saying they’re thinking of doing something? How often are they overblown? A large number of people would truthfully say they’d like to quit their jobs. But are they going to do that? (Not in this economy)
With all respect to Mr. Calacanis, who I read often, I’m not sure his decision is going to sway too many outside the Web tech elite to close their accounts.
And Read Write Web’s Marshall Kirkpatrick — one of the Web’s best bloggers/reporters — quickly clarified WSJ’s report — the info being passed to advertisers was not all intentionally set up by Facebook; the way Web browsers are configured played a role in what URLs were passed to advertisers. And other sites face the same challenges in sharing data.
Yes, Facebook has a lot to answer for. Yes, they have made some big mistakes in trying to monetize its huge audience. They have infuriated me on many occasions. But let’s keep a healthy perspective and not fall to the overheated nature of the tech blogosphere.
And let’s get real. Facebook has more than 500 million users, does anyone honestly think 300 million of those users are about to leave?
Atlanta leads in Facebook growth, No. 3 in registered users
It’s official. Atlanta had the highest U.S. growth rate for Facebook users in 2009.
iStrategyLabs, the digital marketing firm which has been tracking Facebook’s growth since October 2007, reported that the Atlanta area had a 267.6% increase between Jan. 4, 2009, and last Monday. We blogged in July about Atlanta’s phenomenal growth, noting that the metro area had jumped to No. 2 in registered users behind only New York. However, Los Angeles, which experienced its own 240.6% growth, surged to No. 2 over the second half of the year.
Atlanta, as of Jan. 4, had 1,967,720 registered Facebook users, compared to New York’s 2,934,580 and L.A.’s 2,166,840. Atlanta slightly edged Chicago. (See full chart here.)
One can quibble about the value of numbers, especially if accounts are inactive, but if you own a business in metro Atlanta, one point should be clear: Your customers are on Facebook. And while the demographics aren’t broken down for Atlanta, growth is strongest nationally in the 25-34, 35-54 and, especially, 55-plus markets. Sounds like your customers, right?
Facebook provides a unique opportunity for Atlanta area businesses to connect with customers and potential new ones. Don’t know where to start? Don’t have time for Facebook? There are plenty of qualified consultants or marketing firms who can help.
Strike now while it’s hot.
Proving social media ROI a piece of cake
We’ll avoid dwelling on one job posting, but this takes the cake. An unidentified company, which described itself as “cool,” recently posted a job for a “social media czar.” The job description was thoughtfully written, touching on all the requirements such a position should have, even mentioning the need for strategy.
Then came the punch line. The job was for two hours a day, $10-$12 an hour, depending on experience.
Evidently, this “cool” company doesn’t expect much ROI (Return on Investment) from social media.
A lot of business owners I’ve met in recent months are probably not that different than whoever runs this “cool” company. Small businesses and professionals are intrigued by social media, but a) don’t have the time to get involved or b) don’t see the ROI of hiring a professional to help.
So I’m going to give you not just one, but three simple examples of ROI in social media.
1. An Atlanta executive coach (Disclosure: a client who also happens to be my wife) who works with engineering firms was in a lull in signing new clients. However, the coach recognized that LinkedIn could help her open doors. She used the Advanced Search feature of LinkedIn to identify companies that were clearly doing well during the tough economy (e.g. hiring). Working through mutual connections on the business networking site, she was introduced to executives who then contracted to work with her.
2. Charles Nelson, president of Sprinkles Cupcakes, has a company that apparently makes great cupcakes. His cupcakes are so good that he has amassed 70,000 fans on a Facebook business page. The “Beverly Hills baker to the stars” announces a secret word each day, and the first 25 or 50 people to show up with that word at any of his five stores gets a free cupcake. The ROI: A booming business and highly effective word of mouth. Nelson has not spent a dime on any other advertising or marketing in five years.
OK, you say, that’s Atlanta and LA. Those are big, highly wired cities. Well, let’s turn to:
3. The New York Times In July featured mom-and-pop shops around the country making money through Twitter. Consider just one: Silver Barn Antiques in tiny Columbus, Texas. Even before launching a Web site, the owner was able to find both suppliers and customers nationwide. “Twitter has been a real valuable tool because it’s made us national instead of a little-bitty store in a little-bitty town,” she told The Times.
So what is the value of social media to your business? Consider your goals. What is the value of a new customer or client? You know how many leads you generally need before you attract one customer. What is the value of generating a lead for your business?
My guess is it’s worth more than $20-$24 a day. Or even 25 cupcakes.
